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Current Technology News

Using YouTube for Wholesale Business Marketing

When individuals think about YouTube, the first purpose that comes to their mind is “entertainment”. Hardly very few can think about its professional use in promoting your business and that includes a wholesale business.
YouTube can be used quite effectively for the marketing purpose of wholesale business. It is because videos can represent your products and services better than the images and content. YouTube is a new source of advertising your wholesale products in the most appealing way when customers can see the product live and then make buying decision. There are several reasons that makes YouTube the most effective and popular advertising medium nowadays.
In the beginning of online advertising, only words were used in different ways to market wholesale products. Then later on, images were used to represent products. A good image is better than thousand words as it creates a long lasting impact in customers’ minds. Moving pictures (videos) are far better than still images when embellished with good words. These images create a better impact.
YouTube application is available on most of the cell phones nowadays that is why your clients can view the videos anytime anywhere. That is why your customers are free from the use of desktops and computers to see your wholesale products.
When you upload a video on YouTube you can count how many times it is viewed. You can perceive your customers’ interest in a particular product.
A video can educate your customers quite well about your products and services in a detailed manner. It helps you in understanding the product line and what kind of changes you can bring in different products. You can hold a conversation with your manufacturer and talk about changes you want to bring in your existing product line.
YouTube is much helpful for wholesale electronics business. Whenever a wholesaler will introduce a new product, he can give a demonstration on video so the customers will understand the usage in a better way. It will create a direct and long lasting relation of your customers with your business.
In TV commercials it is mostly necessary to shoot video with celebrities but on YouTube there is no such restriction. You can shoot the video using common people and upload it for your customers. It keeps your marketing budget quite low.
The video marketing on YouTube is best source to create authenticity of your wholesale business. It is great to advertise and create good words of mouth at such low budget.
The conclusion can be just that YouTube is proved to be an effective way to reach your target market using the best technology available right now.…

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Technology Updates

The Stage of Business – Making a Plan for Change – Get Creative and Be Flexible

While identifying areas of change is not difficult, organizing an approach to deal with change may take a little work. Organization becomes very important because of the sheer magnitude. It can be overwhelming. To prioritize areas of change, businesses should look to their specific business activity to discover that which changes with the greatest frequency and has the biggest impact. Most businesses can organize change into 4 primary categories or arms:
1. Technology
2. Economy
3. Business
4. Industry
They are at least 4 other areas of change that are certain to have an impact, but the impacts tend to be more indirect.
5. Political
6. Social
7. Environmental
8. Cultural
These indirect change areas, tend to have influence across the primary impact areas. They can have even a bigger impact than the primary change areas but are more difficult to deal with on a project basis.
Let’s roll up our sleeves and get creative.
How do businesses implement change without interruption of operations? It can be a big challenge figuring out how to do it. It certainly starts with a plan. Managing change has always been difficult, but it is becoming increasing problematic. The pace is astounding.
Change is happening much faster than many big businesses can handle. Small businesses have an advantage in this arena. Small businesses can be nimble. They can adapt much quicker. Trying to implement change can be crippling for big companies. If you have ever worked in or around a big company of more than 1000 employees, you have come to realize it is very difficult to get things accomplished quickly. This is due, in part, to a love affair with meetings, committees and levels of approval. That is not good if you are trying to keep up. It is like racing a boat with the anchor down.
“If everything seems under control, you’re just not going fast enough.” – Mario Andretti
Because the trend is in the opposite direction, big companies better move quickly to establish a change management plan or they will fall back into the wake. They should become fluid. Becoming fluid means having a system in place to identify, assess, conceptualize and execute a solution to effectively respond to the imposing change. How do you do this? One thing you will have to do is train your people well and trust them to make business decisions. Keep in mind, changes made today, have a much shorter life cycle than changes five years ago did.
Make a plan for change. Get creative and be flexible.…

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